Growing a community program into a cohesive statewide brand and experience.

For Delta Dental of Washington’s The Tooth Fairy Experience, I lead the marketing, program development, and creative strategy behind a statewide oral health education program designed to make learning about healthy smiles engaging, memorable, and accessible for children and families.

My role extends well beyond marketing. I help steward the overall brand and experience of the program, overseeing its visual appearance, creative direction, messaging, educational materials, and the way the Tooth Fairy characters and program come to life across classrooms, community events, digital channels, and family resources.

I lead curriculum review and development, working with subject-matter experts and partners to evolve educational content, introduce new learning modules, and ensure materials are engaging and appropriate for young audiences. I also oversee creative development across storybooks, presentations, videos, photography, digital resources, print materials, campaigns, and other program touchpoints to maintain a consistent and recognizable experience.

Partnership development is another major part of my work. I lead key relationships, including the program’s partnership with the School Nurse Organization of Washington, while coordinating schools, educators, community organizations, vendors, presenters, creative teams, and other stakeholders to expand the program’s reach and impact.

Statewide Growth & Impact

Under this work, The Tooth Fairy Experience has grown into a truly statewide program, reaching children and educators in communities across Washington.

130,000+ students reached
700+ schools
All 39 Washington counties
146% increase in program participation
3X growth in partner participation

My Role: Program Leadership • Brand Development & Stewardship • Curriculum Development • Creative Direction • Integrated Marketing • Strategic Partnerships • Experiential Marketing • Community Engagement • Audience Growth • Statewide Program Expansion