Turning a global sports moment into a local experience.

For Seattle Center’s FIFA Fan Celebration, I led integrated marketing designed to bring fans together and build excitement around one of the world’s biggest sporting events. My work brought together experiential marketing, digital and social strategy, creative development, partner coordination, media relations, and real-time event communications to create a cohesive experience both onsite and online.

Working across internal teams, media partners, sponsors, vendors, and community stakeholders, I helped translate the energy of the tournament into a campaign that drove participation, conversation, and significant visibility for Seattle Center.

The Results
1.7M Instagram views
614K Facebook views
90.8K content interactions
1,926 new followers
501 earned media placements
3.49B potential media reach

My Role: Integrated Marketing Strategy • Experiential Marketing • Partner Coordination • Social Media Creative Direction • Social & Digital Strategy • Earned Media • Audience Engagement • Campaign Measurement • Photography • Social Content Graphic Design