Ol' Crimson Booster Club
Turning a beloved college football tradition into year-round fan engagement.
As Marketing & PR Lead for the Ol’ Crimson Booster Club, I help steward and grow the story behind one of college football’s most recognizable fan traditions: the Washington State University flag appearing at ESPN’s College GameDay.
My work spans entertainment and fandom marketing, PR, creative development, brand communications, media management, and live activations. I coordinate directly with ESPN College Football PR and Entertainment teams on communications, logistics, media needs, and onsite appearances, helping ensure Ol’ Crimson is represented consistently across both planned activations and live sports moments.
I also manage creative development and graphics, communications, and the organization and archiving of historical media, helping preserve the legacy of the tradition while finding new ways to engage the Cougar community.
From Fandom to Product
We partnered with Cougar Collective on behalf of Ol’ Crimson to market and launch Ol’ Crimson Legendary Lager, translating an established fan tradition into a consumer product designed specifically for the community surrounding it.
My work includes partnership marketing, brand communications, creative coordination, launch promotion, and stakeholder management, bringing multiple organizations together around a shared brand and audience.
My Role: Entertainment & Fandom Marketing • Partner Marketing • Public Relations • ESPN Coordination • Brand Communications • Creative Development • Live Activations • Media Management • Consumer Product Launches • Community Engagement
