Building a consumer brand through creativity, content, and product storytelling.

At DRY Soda, I led consumer-facing marketing designed to grow brand awareness, engage new audiences, and bring products to life across digital and physical touchpoints. My work spanned integrated campaigns, product launches, social media strategy, creative development, influencer partnerships, and e-commerce marketing.

I also played a hands-on role in shaping the visual identity of campaigns, leading photo shoot concepting and styling, coordinating photographers and creative partners, and developing content for social, digital, and product launches. From campaign concept through execution, I helped ensure every consumer touchpoint felt cohesive, distinctive, and true to the DRY brand.

The Impact
80% increase in brand awareness
50% audience growth
12+ integrated consumer campaigns annually
100% sell-through of DRY Bitters & Soda

My Role: Consumer Brand Marketing • Product Launches • Social Media Strategy • Creative Direction • Photo Shoot Styling • Content Strategy • Influencer Marketing • E-Commerce • Campaign Measurement